Client

Type

Year

ハダ/Ryu©

Brand Identity

2023

Project Brief

The name Hada/Ryu draws its inspiration from traditional Japanese culture and mythology. In Japanese folklore, majestic creatures are revered for their strength, wisdom, and protective qualities. By combining the words "Hada" and "Ryu," the brand seeks to evoke a sense of skin protection and care, as well as convey the idea that its products are potent and effective in enhancing the skin's health and appearance. For centuries, Japanese women have been using natural ingredients to enhance their skin's health and beauty. Inspired by this, the founders of Hada/Ryu set out to create a line of skincare products that would bring the best of Japanese skincare to the world. They spent years researching and testing traditional Japanese ingredients and techniques, as well as incorporating modern skincare science, to create a line of products that were both effective and luxurious.

Credits

Art Direction Aaron Franklyn Stevens

Creative Direction Aaron Franklyn Stevens

New Delhi

8:03 AM

Inspired by the Impossible

New Delhi

8:03 AM

Inspired by the Impossible

New Delhi

8:03 AM

Inspired by the Impossible