Expressive Prints

Expressive Prints (©WDA)

Editorial Design

(Synopsis-Case Study)

In a world of modernisation & mutation, media has assisted to shape various school of thoughts that humanity is often bound to. This project is aimed at expressing the existence of print media in a neo-digital global world, where cybernated media is becoming the new pillar of expression, we’re undertaking the challenge to assert that print is not dead.

This editorial design voices the nature of poster concepts and establishes an artistic tone to propound the belief of the older generation in terms with print media. In addition, this unveils another dimension which clubs the hypothesis of fashion with tradition arts (poster/editorial design)

Meanwhile, infusing typographic styles with some form of imagery on the design gives it an essence of contemporary art in a modern context.

WDA or World Design Age comes to represent the idea of an era that is been influenced by design architecture and philosophical thinking in a restless society today. This is a sub-division or an extended segment of Expressive Prints™ which conclusively dips the audience into thinking. WDA comprehends the style of the project as modernistic.

The editing process involves elements from the vintage era to build on the notion of new ideas in the filters of tradition, hence justifying the use of nostalgic filter designs. This as a concept seems mind-bending and full of beans for the folio of editorial concepts, in the creative community.

Modernism in art encompasses various techniques, styles, and media. However, the underlying defining principles hold true in art that emerged from the movement: a rejection of history and traditional concepts like realism, innovation and experimentation and an emphasis on new materials and techniques. One common characteristic of modernism was self-consciousness as it related to art and social traditions, which led artists to experiment with form. Techniques that specifically drew attention to the creation process itself, and the specific materials used, were also characteristic of the period.

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