The Power of 1’s (Design Thinking)

November 17, 2022
Brand Building Series

Understood as a strategic arm for every designer, ought to be undertaken for an achievable goal — a creative entrepreneur bears.

In other words, prunes the way to the vision.

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Have you ever felt running out on clients? As a result, stimulating an emotion of insecurity which can be dominant (sometimes) even with experienced design players. I have been there too, quite spooky.

The Power of 1’s in this regard is made utilitarian for new designers and even a reminder for professional creatives.

They stand for:

'One Pitch'

One pitch characterises the nature of personifying ideas (strategic or design oriented) to the client, this stage is elemental for securing a high-ticket. A design-pitch carries a lot of untapped potential if used with the right degree, unlike spamming over social media. Pitch where there is space to be heard.

‘One Problem’

As designers and creative people, we’re often exposed to make decision based on design choices instead of analytical thinking, the sole reason for our existence is to be problem solvers. Hence, justifying the need to focus on a single (one) problem. In other words, specialise over one than a million others. This is the position you want to take in order to start fetching out for more clients and businesses that undergo a similar problematic design.

A solution arrives once you’ve recognised the problem, hence taking it through stages of dissection and thorough analysis.

‘One Solution’

Once the problem is recognised, resolving it with the tool of analytical decision-making is the process of converting the problem into performing as KPIs. The solution-thinking process can help a designer realise an area of expertise or intensify the skill-set in action, thus rendering value over a booby trap.

‘One Niche’

Operating in compatibility is the fruit of a well-studied niche. Serving one niche is the most ideal situation for a professional, unless you seek to expand the domain of your design discipline. The problem and solution become merely insignificant if the niche is not optimised to the correct skill set, thus ends up producing stagnant (amateur) designers who loose their meaning of existence as problem solvers, which takes us to the final point.

‘One Cause’

Existing for one cause is the most fundamental out of all characteristics in a creative’s perspective. In other words, find the reason of your existence as a designer. Discern the macro aspect of your existence as a (creative) designer, or is it just to create aesthetically balanced images and posters? I pray not! Defining the reason, amplifies the morale and brings confidence to your work as a designer. The reason is core.

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The idea behind carrying a singular approach is that, we as designers could optimise our fundamentals (basic morals) to function proficiently, then expand the domain of dexterity. Which brings me to the principle I follow, “Dream big. Start small.”

It’s easy to dream big, but starting has been a challenge. Which in my regard is the only way any designer could be steadfast and never loose the vision, often times a lot designers (amateur) would want to skip the vision part and focus on building a career. Doesn’t it feel a bit shallow? I wonder.

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